Pink is sometimes associated with the words cute, nice, romantic, and tender but here at Safety Girl, we give it a much stronger meaning…Strength. Since we pride ourselves for selling much safety gear in the color pink, we figured it might be a good idea to give you some interesting information about the color and what is has developed into.
Bright pink is thought to increase blood pressure, respiration, heartbeat and pulse. This color also stimulates energy. Wearing pink can also encourage the idea of higher confidence and reduce erratic behavior.
The famous pink ribbon, first seen in the Susan G. Komen Foundation, was given to breast cancer survivors and those who participated in Race for the Cure in 1990. Later, the senior vice president of the famous cosmetic company, Estee Lauder, introduced the pink ribbon to her product line. Margaret Welch, director of Color Association of the U.S., says “The profile on pink is playful, life-affirming. We have studies as to its calming effect, its quieting effect, its lessening of stress.” Therefore, pink is the opposite of cancer so we want to fight back with this color. Estee Lauder continued their fight for this pink ribbon by also handing out breast exam pamphlets to their customers to increase awareness. Since then, many other companies have jumped on the bandwagon by either donating to or advertising breast cancer awareness such as New Balance and Avon.
We can still think of the color pink as feminine but it is a sign of strength, also. At Safety Girl, we are strong in different ways. The women that shop with us are in all lines of work and work HARD. We want to give them products to depend on while still being feminine and stylish.
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Think Before You Pink